Pest control only · Nationwide · Every number published

No "contact us for a quote." Here's what it costs.

Most agencies hide pricing because the number is the weakest part of the pitch. Ours is on this page, along with the setup fees, the minimum terms, what is excluded, and the things we will not sell you. Scope gets set on the audit call. You should know the range before you book it.

Get your free audit Compare the plans
From $1,000
SEO Starter, month to month, no setup fee
Every plan
Google Business Profile and AI visibility
At delivery
Monthly billing starts when the build ships
Never
Ad spend markup, or territory exclusivity
01 The direct answer

How much does Aura AI Pro cost?

Monthly plans start at $1,000 for SEO Starter. Growth typically runs $2,500 to $4,500. Dominate is custom-scoped for multiple branches or markets.

Two things are sold separately. The AI receptionist is $497 per month on its own, and included at no extra cost in Growth and Dominate. A website build is $3,500 one-time for ten pages, then $300 per page after that, with $1,500 off for Growth and Dominate clients.

Ad spend is not included in anything we sell, and we do not mark it up. If you want to run paid ads, that budget goes to the platform. See the plans.

02 Start with what's broken

Pick by the constraint, not the price.

The right plan depends on whether your problem is that nobody finds you, that the ones who do leak out before booking, or that you are running this across several markets at once.

Nobody finds you

SEO Starter

  • You rank for your company name and little else
  • Your profile has not been touched in a year
  • Your office answers the phone fine already
  • You want to test whether this works before committing
Leads leak

Growth

  • Calls go to voicemail after five and on weekends
  • Estimates go out and nobody follows up
  • You cannot say what happened to last week's leads
  • You want one accountable partner for all of it
Several markets

Dominate

  • Multiple branches, or one branch covering many cities
  • Duplicate or conflicting Google profiles
  • Routing and call rules that differ by location
  • You need reporting that separates the markets
03 Monthly plans

Three plans. Most companies land in the middle.

Every plan is SEO-led and includes Google Business Profile management and AI search visibility work. Growth and Dominate add the receptionist and follow-up at no extra cost, which is why assembling it piece by piece rarely makes sense.

Entry

SEO Starter

Get found. Build the foundation.

$1,000
per month
No setup fee · No minimum term
Month to month · 30-day cancellation notice
  • Service page optimization — up to 5 pages
  • Local keyword strategy — 25 tracked keywords
  • Technical SEO — speed, mobile, crawl health, schema
  • Monthly content — 2 optimized posts
  • Google Business Profile — setup and management
  • AI visibility — answer structure and entity basics
  • Reporting — rankings and traffic, monthly
  • Not included
  • AI receptionist — add for +$497/mo, no minimum
  • Automated follow-up
Start with an audit
Most companies land here

Growth

The whole system. Ranking work, answering, and follow-up in one plan.

$2,500–4,500
per month · scoped on the call
$1,000 setup fee, due at signing · 6-month minimum
Renews in 6-month terms · 30-day notice
Monthly billing starts at delivery, not signature
Starter plus the receptionist is $1,497. Growth starts at $2,500 and adds location pages, twice the keywords, twice the content, weekly profile posts, follow-up, review requests, and reactivation.
  • Everything in Starter — expanded to 10 pages
  • 50 tracked keywords — deeper market coverage
  • Location pages — per city you service
  • 4 monthly articles — authority content
  • Weekly profile posts — plus review responses
  • Included at no extra cost
  • AI receptionist — 24/7 answering and booking
  • Missed-call text-back — 60 second response
  • Nurture sequences — until they book or opt out
  • Review requests and reactivation campaigns
  • Reporting
  • Bi-weekly strategy calls · full dashboard
Get your free audit
Multi-location

Dominate

Multiple branches, multiple markets, one system.

Custom
based on locations, markets, and complexity
$1,000 setup fee, due at signing · 6-month minimum
Renews in 6-month terms · 30-day notice
Monthly billing starts at delivery, not signature
  • Everything in Growth — expanded across locations
  • 100+ tracked keywords
  • 6 monthly articles — long-form authority content
  • Deep GEO strategy — multi-market entity and authority work
  • Multi-location SEO — per branch, per market
  • Branch call routing — rules and workflows by location
  • Referral and no-show automation
  • Support
  • Weekly strategy calls · direct founder access
Scope it on a call

Growth and Dominate scope depends on market competition, page count, call-flow complexity, automations, integrations, and what you already have running. You approve the written scope and the monthly number before any work starts.

04 Sold separately

Two things you can buy on their own.

Neither is a fourth tier. Buy either without a monthly plan, or get them folded into one.

$497/mo

AI receptionist standalone. 24/7 incoming call coverage, approved call flows, qualification, routing, and booking support. No setup fee, no minimum term, 30 days' notice. Included at no extra cost in Growth and Dominate.

See how it works
$3,500

Website build, one-time. Ten pages with on-page setup included, WordPress, 30-day target, and you own the site and the domain. Additional pages are $300 each. Growth and Dominate clients get $1,500 off. Hosting is $100 a year, or free while a monthly plan is active.

See what's included

A new website is not our default recommendation. Most sites can be improved in place, and the monthly plans do that within scope. We suggest a rebuild only when the platform or structure genuinely cannot support the work.

05 What changes as it scales

The three plans, side by side.

The receptionist and the website build are separate purchases and are not in this table.

Capability SEO Starter Growth Dominate
Monthly price $1,000 $2,500–4,500 Custom
Setup fee None $1,000 $1,000
Minimum term None 6 months 6 months
Service pages Up to 5 Up to 10 Approved scope
Location pages — Per city serviced Per branch, per market
Tracked keywords 25 50 100+
Monthly content 2 posts 4 articles 6 long-form articles
Google Business Profile Included Weekly posts By market
AI search visibility Answers and schema Expanded Deep multi-market GEO
AI receptionist +$497/mo Included Included
Missed-call text-back — Included Included
Nurture and reactivation — Included Plus referral and no-show
Website build $3,500 $2,000 after credit $2,000 after credit
Hosting Included Included Included
Ad spend Not included Not included Not included
Strategy cadence Monthly reporting Bi-weekly calls Weekly calls
Best fit Get foundTest it month to month Close the loopSearch through to booked job Scale itAcross branches and markets
06 The terms in plain language

Know what you are agreeing to.

Nothing here is buried in a PDF you sign later. If a term on this page turns out to differ from your agreement, the agreement is wrong and we will fix it.

The one we get asked about most is the six-month minimum on Growth and Dominate. It exists because SEO does not produce results in thirty days, and a plan cancelled at month two wastes your money and our time. If you are not confident enough to commit six months, start on SEO Starter, which has no minimum at all.

How we work →

Setup fee

$1,000 on Growth and Dominate, due at signing. None on SEO Starter, the standalone receptionist, or hosting.

At signing
Minimum term

Six months on Growth and Dominate, renewing in six-month terms. SEO Starter and the receptionist are month to month.

6 months
When billing starts

Setup fee first. Monthly billing on Growth and Dominate begins when the approved build is delivered, not at signature.

At delivery
Cancellation

Thirty days' notice on everything. Growth and Dominate remain subject to the active six-month term.

30 days
Ad spend

Not included in any plan and never marked up. If you run paid ads, that budget goes to the platform.

Not included
Territory exclusivity

Not offered, and not in any agreement. We tell you who else we work with near your service area before you sign.

Never
Ranking guarantees

Not offered by us or by anyone honest. We commit to the scope, the schedule, and the reporting.

Never
07 Do you need a new website?

Usually not, and we would rather say so.

A rebuild is the most expensive thing on this page. It is also the easiest thing for an agency to talk you into, so here is the honest test.

Improve what you have when

  • The platform can support the pages and speed you need
  • Service and location pages exist but are thin or missing
  • The technical problems are fixable in place
  • The design is dated but not actively costing you trust
  • Mobile works, even if it is not beautiful
  • You would rather put the money into visibility first

Rebuild when

  • The platform blocks the SEO or conversion work outright
  • The structure cannot hold services, locations, or growth
  • Mobile usability is genuinely losing you customers
  • The site is slow in a way that cannot be fixed in place
  • You are starting without an effective website at all
  • You want one, and you have decided that on your own

We will tell you which of these you are on the audit call, and the answer is usually the left column. Website build details and pricing.

08 How the number gets set

Audit first. Price second.

Growth ranges by $2,000 because a single-city operator and a company covering nine markets are not the same job. Here is how the number lands.

  1. STEP 01

    Audit the journey

    Rankings, priority pages, Google Business Profile, AI search visibility, call coverage, follow-up, reviews, reporting, and whatever tools you already pay for. You keep the findings whether you hire us or not.

  2. STEP 02

    Define the scope in writing

    Markets, page count, keyword coverage, call rules, automations, integrations, who is responsible for what, the timeline, and the exclusions. The monthly number comes out of that document, not the other way around.

  3. STEP 03

    You approve it, then we build

    You sign off on the scope, the price, and every customer-facing message before anything goes live. Monthly billing starts at delivery.

If the honest answer is that the timing is wrong, or that you should fix something internally before spending money here, we will say that on the call. It happens more often than you would expect.

09 Before you book

The things people ask before the call.

If the answer here is not enough, ask on the call. We would rather lose a deal than oversell one.

What is the cheapest way to start?
SEO Starter at $1,000 per month, with no setup fee, no minimum term, and 30 days' notice to cancel. If your problem is missed calls rather than visibility, the standalone AI receptionist at $497 per month is cheaper and month to month as well.
Why does Growth range from $2,500 to $4,500?
Because a single-city operator and a company covering nine markets are not the same job. The number moves with market competition, page count, keyword coverage, profile workload, call-flow complexity, automations, integrations, and reporting needs. You approve the written scope and the price before any work starts.
Is the AI receptionist really included in Growth?
Yes, at no extra cost, along with missed-call text-back, nurture sequences, review requests, and reactivation. Buying SEO Starter plus the standalone receptionist comes to $1,497, and Growth starts at $2,500 with considerably more than $1,000 of additional work in it. That is why most companies land there.
What does the $1,000 setup fee actually cover?
The build. Your SEO foundation and page structure, Google Business Profile work, the receptionist configured with your services and service area, call rules and routing, follow-up workflows, and reporting setup. It is due at signing, and monthly billing does not begin until the build is delivered and you have approved it.
When does monthly billing begin?
SEO Starter and the standalone receptionist bill monthly from the start. On Growth and Dominate the setup fee is due at signing and monthly billing begins at delivery, so you are not paying a subscription for something that is not running yet.
Am I locked into a contract?
SEO Starter and the standalone receptionist are month to month with 30 days' notice. Growth and Dominate carry a six-month minimum and then renew in six-month terms, also with 30 days' notice. The minimum exists because SEO does not produce results in thirty days. If six months feels like too much, start on Starter.
Do the plans include a new website?
No. The monthly plans improve the site you already have: content, technical fixes, internal links, local relevance, and conversion work within the agreed scope. A new build is a separate one-time project at $3,500, with $1,500 off for Growth and Dominate clients.
How much does a new website cost?
$3,500 one-time for ten pages with on-page setup included, then $300 per additional page. Growth and Dominate clients pay $2,000 after the credit. Hosting is $100 a year, or free while a monthly plan is active. You own the completed WordPress site and the domain either way.
Is ad spend included?
No, and we do not mark it up or manage it. Everything in the plans is organic: SEO, your profile, AI search visibility, call coverage, and follow-up. If you want to run paid ads, that budget goes straight to the platform. If you need booked jobs next week, ads are the right answer and we are the wrong vendor.
Do you guarantee rankings or a number of leads?
No, and no honest provider does. Google does not allow anyone to pay for a better organic local ranking. We control the work: pages, technical health, content, profile activity, call coverage, and follow-up. We commit to a documented scope, delivery on schedule, and reporting that shows what moved and what did not.
Do you work with our competitors?
Sometimes, and you will know before you sign. We do not sell territory exclusivity and there is no exclusivity clause in any agreement. On the audit call we tell you who else we work with near your service area and you decide whether that is acceptable. Your strategy, content, positioning, and pricing are never shared or reused across clients.
How do I know which plan fits?
The audit covers your visibility, website, profile, AI search presence, call coverage, and follow-up. The recommendation might be Starter, Growth, Dominate, one standalone service, or waiting until the timing is better. We have told people to wait before, and we will again.

Find the leak. Then price the fix.

Thirty minutes. We will show you where you rank, what your profile is missing, what AI search says about pest control in your market, and where calls or follow-up are breaking down. You keep the findings either way.

Get your free audit (830) 644-3353

Pest control only · Every price on this page · Overlap disclosed before you sign