Pest control only · In Growth and Dominate · Clear stop rules

The lead didn't say no. Nobody said anything else.

Most lost work is not dramatic. A call gets missed. An estimate goes out. A route finishes. Everyone means to circle back, and the customer quietly books the company that did. We build follow-up that responds in seconds, keeps qualified leads moving, asks for reviews the right way, and stops the moment it should.

Get your free audit (830) 644-3353
60 seconds
Missed-call text-back response time
Until done
Runs until they book, decline, or opt out
Hard stops
Opt-out suppresses the contact immediately
Visible
Outcomes, not message-delivery counts
01 The direct answer

What is lead follow-up automation?

It is a set of approved triggers, messages, timing rules, stop conditions, and human handoffs that keep opportunities from going cold. It responds to missed calls, follows up on open estimates, requests genuine reviews after service, and reaches eligible lapsed customers.

The part most vendors skip is the stopping. A sequence that keeps sending after someone books, replies with a question, or says stop is worse than no sequence at all. Every workflow we build defines its exit before it defines its messages.

Follow-up is included in Growth, typically $2,500 to $4,500 per month, and expanded in Dominate. It is not part of SEO Starter. See how it's priced.

02 One estimate, four days

Nobody owned the next step.

This is a composite of what shows up on nearly every audit. Nothing here is a mistake anyone made. It is just an action with no owner.

  1. Tue 3:18 PM

    The estimate goes out.

    A homeowner asks for termite treatment pricing. The office sends the proposal and goes back to the ringing phone. Good response time, real interest, real money on the table.

    Open
  2. Wed 9:00 AM

    No follow-up task exists.

    The estimate sits in the CRM. Whether anything happens next depends entirely on somebody deciding to scroll through the pipeline on a Wednesday morning.

    Waiting
  3. Thu 1:42 PM

    She has one question.

    She is comparing two companies and wants to understand the timing. She does not call to ask. Nobody at your office knows she is still deciding, because nothing told them.

    At risk
  4. Fri 10:05 AM

    The other company follows up first.

    She books with them. Your estimate stays marked "sent" forever, with no recorded reason, and next quarter someone looks at the close rate and blames the pricing.

    Lost

"We thought they were still thinking about it" is not a follow-up system. It is the absence of one, described politely.

03 Four workflows, four moments

A missed call and a lapsed customer need different things.

One generic nurture campaign pointed at everybody is how automation earns its bad reputation. Each of these has its own trigger, purpose, timing, stop condition, and handoff.

  • 01

    Missed-call text-back

    Within 60 seconds of a missed call, an approved text goes out. It names the business, acknowledges the miss, and asks what they need. Stops on reply, booking, opt-out, or human takeover. This one recovers the most work, because the customer is still holding the phone.

  • 02

    Estimate follow-up

    Triggered by estimate or proposal status. Reminds the customer it is available, answers the next approved question, invites them to schedule, and flags the lead when a person should step in. Ends on booking, decline, opt-out, or the sequence limit you set.

  • 03

    Review requests

    A completed-service trigger sends a neutral request and your review link. Every eligible customer gets asked the same way. No incentives, no gating, no asking for a specific rating or for a technician to be named. Those tactics get reviews removed.

  • 04

    Reactivation

    Eligible lapsed customers, reached with a relevant next step. Audience, channel, message, consent basis, exclusions, and opt-out handling all defined before anything sends. This is the workflow most likely to cause a problem if it is built carelessly.

04 Anatomy of a workflow

Five decisions before a single message sends.

Every sequence we build answers all five in writing, and you approve them before anything reaches a customer.

  • 01

    Trigger

    A verified event, not a guess. Missed inbound call, estimate status change, service marked complete, or an approved reactivation segment.

  • 02

    Message

    Names the business, explains why they are hearing from you, gives one clear next step, and makes no pricing or technical claim you have not approved.

  • 03

    Stop

    Books, declines, replies and a person takes over, opts out, or hits the sequence limit. There is no version of this that runs forever.

  • 04

    Handoff

    Complaints, technical questions, treatment decisions, exceptions, disputed balances, and safety concerns leave the automated path with their context attached.

  • 05

    Outcome

    Booked, replied, declined, opted out, no response, or errored. Recorded against the lead so the report says something useful.

Sample step one, missed call: "Sorry we missed your call. This is [Company]. What pest problem can we help with?" Short, identified, one question. Long enough to be useful, short enough that nobody feels marketed at.

05 Where the same lead can go

The automation reacts. It does not just fire.

Three customers enter the same workflow on the same morning and leave it three different ways.

Path A · booked

It works as intended

  • 00:00 — Missed call detected, approved text-back sends
  • 03:00 — Customer replies, service and location fit captured
  • 08:00 — Appointment selected and confirmed
  • Sequence stops. No further messages. Outcome recorded.
Path B · human needed

It knows to get out of the way

  • Day 1 — Estimate reminder sends
  • +5 min — Customer asks a treatment-specific question
  • +5 min — Automation pauses, question is outside the approved set
  • +8 min — Office owner assigned with the full conversation attached
Path C · opt-out

It stops, permanently

  • 00:00 — Approved message sends
  • 02:00 — Customer replies STOP
  • 02:01 — Contact suppressed across the workflow
  • Opt-out logged. No further automated messages, in any sequence.
06 Consent, opt-outs, and review integrity

Follow-up should feel useful, not like a loss of control.

This touches phones, texts, email, review platforms, and customer records. Built badly it is a legal problem rather than a marketing one, so the rules go in before the messages do.

01

Calls and texts

The TCPA can apply to automated calls and texts. Customers can revoke consent through reasonable methods, and the workflow has to stop when they do. What applies to you depends on the message, technology, purpose, relationship, and jurisdiction.

FCC guidance →

02

Commercial email

CAN-SPAM requires honest sender information and subject lines, a valid postal address, a clear opt-out method, and opt-outs honored promptly. An unsubscribe link that does not work is worse than no email program.

FTC guidance →

03

Review requests

Google prohibits incentives, positive-only solicitation, pressure, and requests for specific content. We send a neutral ask to everyone eligible and let the customer write what actually happened. Gating gets reviews stripped, and enforcement is automated.

Google policy →

We configure workflows around approved rules and legal review. You remain responsible for your consent records, customer data, claims, suppression lists, vendor agreements, and compliance with federal, state, and local requirements. If something you are already doing looks like a problem, we will tell you on the audit call rather than after.

07 What the office sees

Don't count messages. Track what the lead did next.

A delivery report is not a growth report. Your team needs to know who replied, who booked, who declined, who opted out, and who is waiting on a person.

At riskNeeds a trigger

Rodent inquiry · north area

Missed call at 00:48. No voicemail left. Text-back queued.

Termite treatment proposal

Estimate sent two days ago. No response, no follow-up task completed.

ActiveIn sequence

Missed-call response sent

Step 01 delivered at 01:00. Customer replied. Awaiting qualification.

Mosquito program estimate

Day 1 follow-up sent. Monitoring for reply before step two.

OutcomeRecorded

General pest inspection

Customer replied, qualified, picked a time. Sequence stopped at 07:12.

Commercial lead

Opt-out received. Contact suppressed across all workflows.

Illustrative. Exact fields and integrations depend on your approved workflow and the systems you already run.

08 The alternatives

A reminder list waits for someone. A workflow owns it.

Good automation does not remove people. It removes the dependence on someone remembering, and pulls a person in when the customer needs one.

What matters Aura AI Pro Manual follow-up Generic marketing automation
Missed-call response Approved text within 60 seconds Waits for voicemail review If someone built that trigger
Estimate follow-up Triggered, with stop and handoff rules Depends on memory Often a generic drip
Message context Matched to the event and next step Whatever the person types One template for everyone
Human involvement Pauses and flags judgment calls All of it Keeps sending regardless
Opt-out handling Suppression built into the workflow Scattered across inboxes Per tool, rarely unified
Review requests Neutral, consistent, policy-safe Asked only after happy feedback Often includes gating
Reactivation Defined audience, exclusions, and stops Never happens Blast the whole list
Reporting Replies, bookings, declines, opt-outs, handoffs Nothing recorded Sent and delivered
Where it lives Growth and DominateIncluded, not an add-on Your team's memoryUntil it's busy Per-seat licencePlus someone to run it
09 Whether we're a fit

Automation needs clean rules, not a big list.

The size of your database matters far less than whether you can say where the contacts came from and what event should start a sequence.

This works when you

  • Have missed calls, open estimates, or finished jobs going unfollowed
  • Have defined services, areas, pricing guidance, and booking rules
  • Can identify meaningful lead and service events in your CRM
  • Want automation to pause when a customer needs a person
  • Will approve messages, timing, exclusions, and stop conditions
  • Want outcomes visible, not message counts

This is wrong for you if you

  • Want to upload a purchased list and start mass texting
  • Cannot say where your consent or contact data came from
  • Want review gating, paid reviews, or positive-only requests
  • Expect automation to handle disputes, complaints, or treatment decisions
  • Have records too incomplete to define a reliable trigger
  • Want messages to continue after a customer asks them to stop
10 How it gets built

Map the leak. Write the rules. Test every stop.

Nothing sends to a customer until you have approved the messages and we have tested every exit path.

  1. STEP 01

    Audit the lead journey

    Missed calls, estimate stages, service-completion events, past-customer data, current messages, consent handling, opt-outs, ownership gaps, and what your reporting can actually see. You keep the findings whether you hire us or not.

  2. STEP 02

    Build and approve the rules

    Triggers, timing, message content, exclusions, stop conditions, human handoffs, review requests, reactivation, and outcome tracking. You sign off on every customer-facing message before launch.

  3. STEP 03

    Deliver, watch, improve

    Monthly billing starts when the approved build is delivered, not at signature. Then we review replies, bookings, errors, opt-outs, handoffs, and sequence outcomes, and adjust based on what the data shows.

Most of the build time goes into the exits, not the messages. What happens when someone replies with a question, when they are already a customer, when they are angry, and when they type STOP in the middle of a booking.

11 What it costs

Part of the system. Not an unpriced promise.

Automated follow-up is included in Growth and expanded in Dominate. It is not part of SEO Starter, and we would rather say that plainly here than let you find out on the call.

From $2,500/mo

Growth includes missed-call text-back, nurture sequences, review request automation, and reactivation campaigns alongside the SEO work and the AI receptionist. Typically $2,500 to $4,500 per month, scoped on the call. Dominate adds referral automation, no-show automation, and branch-specific workflows.

See all pricing
Growth$2,500–4,500/moFollow-up included alongside SEO, GBP, and the AI receptionist. Scoped on the audit call.
DominateCustom, multi-locationAdds referral automation, no-show automation, and per-branch workflows and reporting.
Not in StarterSEO Starter has no automation$1,000/mo covers the SEO and profile foundation. Add the AI receptionist for $497.
Terms$1,000 setup, 6-month minimumSetup due at signing. Monthly billing starts at delivery. 30-day cancellation notice.

Ad spend is not included in any plan. We do not sell territory exclusivity, and we tell you who else we work with near your service area before you sign.

12 Before you book

The things owners actually ask.

If the answer here is not enough, ask on the call. We would rather lose a deal than oversell one.

What is lead follow-up automation for pest control?
A set of approved triggers, messages, timing rules, stop conditions, and human handoffs that keep opportunities moving after a missed call, an estimate, a completed service, or an eligible reactivation event. It records the outcome and stops when the customer books, declines, opts out, or needs a person.
How fast does the missed-call text-back go out?
Within 60 seconds. The message names your business, acknowledges the missed call, and asks what pest problem they need help with. Speed is most of the value here: the customer is usually still holding the phone, still comparing companies, and has not yet called the next result.
Does it keep messaging until someone books?
Sequences run until the customer books or opts out, but every one also has approved timing, message limits, stop conditions, and handoff rules. It will not send endless messages, and it will not continue after a booking, a decline, an opt-out, or a team takeover. If a vendor cannot tell you where their sequence ends, that is the answer.
Can it follow up on estimates?
Yes, when your workflow can give us a reliable estimate or proposal trigger. It can remind the customer, invite a response or booking, and flag questions for the office or a technician. It will not invent pricing, offer discounts you did not approve, or answer anything that depends on an inspection.
Can it answer technical pest or treatment questions?
No. Only approved general information stays automated. Identification, treatment recommendations, chemical questions, safety concerns, complaints, exceptions, and inspection-dependent decisions get routed to a person with the conversation attached.
How do review requests work?
An approved completed-service event triggers a neutral request with your review link. Every eligible customer gets asked the same way. No incentives, no filtering out unhappy customers, no asking for a specific rating, and no telling customers what to write. Those tactics violate Google's policy and get reviews removed automatically.
What is reactivation, and is it risky?
Reaching eligible lapsed customers with a relevant next step. It is the workflow most likely to cause trouble if built carelessly, which is why the audience, channel, purpose, message, consent basis, exclusions, timing, and opt-out handling are all defined before anything sends. If you cannot say where a contact came from, it does not go in the audience.
Does this replace office staff?
No. It handles repeatable actions and flags the next step. Your team still owns technical questions, exceptions, disputes, complaints, sensitive situations, scheduling changes, pricing decisions, and anything needing judgment. What it removes is the dependence on someone remembering.
What happens when a customer replies?
The reply gets evaluated against the approved workflow. A booking request continues through the configured process. A technical question, exception, complaint, or request for a person pauses the sequence and assigns the conversation to the right team member with its full context attached.
What happens when a customer says stop?
Automated messaging stops and the opt-out is captured in the suppression workflow, across sequences rather than just the one they were in. Customers can revoke consent through reasonable methods under applicable FCC rules. Exact handling depends on the channel, message type, technology, consent basis, and legal requirements.
Does it work with our CRM and phone system?
Workflows are built around the systems you already run, where they are supported. Which specific phone, calendar, CRM, estimate, service-completion, messaging, and reporting integrations will work in your case gets reviewed on the audit call before we confirm the build. We would rather tell you no up front than discover it mid-project.
Can I buy follow-up on its own?
Not currently. Automated follow-up is included in Growth, typically $2,500 to $4,500 per month, and expanded in Dominate. It is not in SEO Starter. Both Growth and Dominate carry a $1,000 setup fee and a six-month minimum. If you only need call coverage, the AI receptionist is $497 per month standalone.
When does billing start?
The $1,000 setup fee is due at signing. Monthly billing begins when the approved build is delivered, not when the agreement is signed, so you are not paying a subscription for something that is not running yet. Six-month minimum, renewing in six-month terms, with 30 days' cancellation notice.
Can you guarantee recovered revenue or bookings?
No. Follow-up improves speed, consistency, ownership, and visibility. It cannot make a customer respond, book, approve an estimate, leave a review, or come back. Results depend on lead quality, your offer, pricing, service area, reputation, the customer experience, timing, and whether your team acts on the leads that get flagged for them.

Find the leads that stop moving after the first contact.

Thirty minutes. We will look at your missed calls, estimate stages, review requests, reactivation opportunities, opt-out handling, and what your reporting can actually see. You keep the findings either way.

Get your free audit Run the missed call numbers

Or call (830) 644-3353 · Pest control only · 60-second response · Clear stop rules