Pest control SEO case studies, with the real numbers.
Two current clients, two different problems, one data source each. One company needed more phone calls from Google. The other was invisible on the map for the services that make it money. Here is what moved, what did not, and what we actually did.
- 39 → 217
- Google Business Profile phone calls, 90 days before vs. first 90 days
- 0% → 92%
- Top-3 map coverage for "mosquito control" across a full service area
- Named
- Both companies agreed to be identified. No anonymous quotes.
- Source
- Google Business Profile reports and geo-grid rank audits
Where the numbers come from.
Every number below comes from the client's own Google Business Profile data or from a geo-grid rank audit — a 13×13 grid of points across the service area, each one checked for where the company ranks in the map pack for a given search.
Phone calls, website clicks, and direction requests are the actions Google records on the profile. The period compared is July 27 to October 27, 2026 against the 90 days before it. Rank audits show the first audit we ran next to the most recent one, with dates on each.
We include the metrics that did not move. If a company's rankings were already strong when we started, we say so instead of taking credit for them.
5.6× more phone calls from Google in 90 days.
Pro Defense is a locally owned company serving San Antonio, New Braunfels, and the Texas Hill Country. Rankings were already decent. The profile was not producing calls. We started July 22, 2026.
39 the 90 days before +456%
45 the 90 days before +611%
14 the 90 days before +1,000%
Maps views 1,160 +710% / +706%
What we did.
Nothing exotic. The profile had been left alone. We put it to work and kept it consistent everywhere Google checks.
- Rebuilt categories, services, and service area on the Google Business Profile
- Posted to the profile two to three times a week, with current photos and video
- Answered every review, every time, in the owner's voice
- Pushed the same name, address, phone, and hours to 50+ directories, re-checked weekly
- Added a standing FAQ set and refreshed it monthly
That is the same work included in every Aura AI Pro plan. There was no ad spend behind any of these numbers.
Lifetime lead actions since Jul 22Calls, direction requests, and website clicks from the profile
734Lifetime phone callsTracked by Google on the profile
235Ad spend behind these numbersOrganic only. No paid placement.
$0What did not move.
Map rankings. They were already good when we started, and they are about the same now.
For "pest control" the average grid rank went from 6.28 to 6.70. For "bed bug exterminator" it went from 5.17 to 4.99. That is noise, not progress. The lift in calls came from profile activity and visibility, not from climbing the map. We would rather tell you that than let you assume otherwise.
We are telling you that up front. The numbers are Google's, not ours, and the same program runs for every client on this page.
From invisible to top 3 across the whole service area.
Semper Fi ranked for "pest control" and almost nothing else. Mosquito, flea, and rodent work — all profitable, all seasonal — did not show up on the map at all. This is Google Business Profile management only. We did not touch the website.
20+ at baseline (Apr 30, 2025) 0% → 92% top 3
17.43 at baseline 5% → 93% top 3
5.36 at baseline 24% → 93% top 3
2,767 lead actions since Apr 23, 2025 Search views +75% this period
What we did.
The profile was set up for "pest control" and nothing else. We built it out for every service the company actually sells.
- Added mosquito, flea, rodent, scorpion, and inspection services with real descriptions
- Weekly posts tied to the season — mosquito in spring, scorpion in summer, rodent in fall
- Answered every review and used the customer's own words for the service
- Monthly FAQ refresh on the profile
- Rank audits every month so we could see which service lines moved
What did not move.
Two things, and both matter.
Calls were steady, not surging: 132 in the prior period, 134 this period. The lifetime number is large because the profile has been producing for 18 months, not because of a spike. And "scorpion exterminator" slipped — top-3 coverage went from 22% to 10%. We are working on it. A page that only showed the wins would not be worth your time.
Neither one needed a trick.
Different markets, different problems, same program. The thing that moved the numbers was doing the boring work every week and never skipping it.
Weekly, not quarterly
- Posts, photos, and review replies every week
- FAQs refreshed monthly
- Directory data re-checked on a schedule
Every service, by name
- One service entry per thing you sell
- Seasonal posts timed to when people search
- Service area set to where the trucks go
Grid audits, not guesses
- 13×13 rank grid per keyword, per month
- Calls, clicks, and directions from Google, not from us
- Flat and falling numbers reported alongside the wins
Want to see where your profile stands on the same grid? That is the first thing we run on the free audit call, and you keep the findings whether you hire us or not.
Why only two
- We work with eight pest control companies right now
- Two have a clear before-and-after with permission to be named
- Three started recently and do not have enough history to be honest about
- One has flat numbers this quarter, and we are not going to dress that up
What you will not find here
- Stock photos of technicians who do not work for anyone we know
- Anonymous quotes from "a pest control owner in Texas"
- Percentages with no base number behind them
- A chart with no dates on it
Are these results typical?
Why is one of your case studies Pro Defense Pest Control?
What is a geo-grid rank audit?
Did either client run ads during these periods?
Can I talk to these clients?
How long did this take?
See your own numbers before you decide.
Thirty minutes. We run your profile and your market through the same grid you just looked at, show you who is beating you and why, and you keep the findings either way.
Or call (830) 644-3353 · Pest control only · Overlap disclosed before you sign